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How to Promote Your Music Successfully on the Internet
by David Nevue
New:
2004 Edition!
Buy This Edition, Get the
Next
via Email
FREE!
PDF Version Has Clickable Links!
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$18.95 |
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A Message from the Author...
Good day to you. My name is David Nevue. I am the founder of
the Music Biz Academy (this web site) and author of the book,
How
to Promote Your Music Successfully on the Internet.
Let me come straight to the point.
The Internet is an
incredible promotional tool for independent musicians. You can get radio play, grow a fan
base, create a distribution channel, manufacture and sell CDs all online. You can use the Internet to create an
amazing amount
of exposure for your music. Wouldn't it be great if literally
thousands of people heard your music every day? What if you could use your web site to
sell 50, 100,
200 CDs or more every month? Guess what? It doesn't take a brain-surgeon to make it happen, but it
does take a lot of hard work – and you need to
know what you're doing.
Therein lies the problem.
Most musicians just have no idea where to start when it comes to online promotion and distribution. Some get as
far as putting up a web site, but stop there. They aren't sure what the next step should be. That's where I can
help.
Who am I?
I'm
an independent musician just like you, with one difference: In 2003, I used the Internet to generate
over $60,000 in income
. Hard
to believe, isn't it? But it's true. Today I'm doing the "music business" full-time from my home in Springfield,
Oregon. I now invest my time developing
my music rather than spending 40-60 hours
a week working for someone else. I'm truly an
independent musician.
My intent with this book
is to give you the information you need to begin promoting, selling, and distributing your own music online. I'll
provide you with proven ideas you can put to use
immediately. It doesn't take a ton of money to get started either – that's another great
benefit of living in this digital age.
Simply put, in my book,
How to Promote Your Music Successfully
on the Internet, I'll take you step by step through the same
marketing strategies I've used over the last nine years (since 1995) to promote my own music and run my music
business on my own terms.
Click here for reviews from my readers!
Cutting Through the Hype...
First, let's cut through the hype. If you want to be successful promoting and distributing your music online, it's
going to take time and hard work. Like anything else of real value, you'll get out of it what you put into it.
But here's the cool thing: your music career will be in
your hands. Once you have the information you need, your future will not be dependent
on somebody else doing their job, it will be dependent on
you doing yours. How refreshing would that be? You career won't be at the mercy of
a record label, some A&R person, or an agent who may or may not have your best interest in mind. Providing
your music is quality music and deserving of an audience, you can find that audience online.
You need knowledge, pure and simple.
In
How to Promote Your Music Successfully
on the Internet I'll give you good,
practical information you can put to
use
right away
to promote and distribute your music online. I will teach you, in a straightforward way, how to get your music
out there without wasting your time on hogwash.
Let Me Tell You What This Book is NOT...
This book is NOT
full of advertisements for other services. I really hate it when you buy a book it turns out to be a 100 page long
pitch to get you to spend more money on "consulting" services! This book is all substance, and contains
no hot air!
This book is NOT
sparce. Yet another pet peeve of mine is when you purchase an ebook and the pages have 2 inch margins and LARGE
type to make the book look bigger than it really is.
How to Promote
Your Music Successfully on the Internet is 135 pages long, with
3/4 inch margins and 11-12 point type. In other words, I make the most of the space on each page.
This book is NOT
written by some guy who's trying to make a buck off of your hopes and dreams. I'm a musician, just like you, and
I wrote this book for a reason: to help other independent musicians achieve the same success I have. It sounds
corny, but it's true.
This book is NOT
overpriced. If anything, it's
underpriced. As a working musician myself, I understand finances are tight, plus I know you have other
priorities. One of my primary concerns for my customers is to keep my book
affordable. The PDF version of my book sells for a very low
$18.95, and that
includes a
free PDF update
to the next edition when
it's released! You'll be hard pressed to find an ebook
anywhere that sells for less. I
challenge
you to find one.
This book is NOT
written by someone with lots of "theory," but no experience. I've lived this book! Everything in it,
every idea, suggestion, and strategy within its pages comes from real life experience. The marketing strategies
in my book are tried, tested, and true.
This book is NOT
out of date!
How to Promote Your Music Successfully on the Internet is updated twice a year to stay current with the times! The Internet changes
constantly, and writing a book on Internet marketing requires continued vigilance! You can be assured that no other
book on marketing music on the Internet is as current, or accurate as this one.
Click here for reader reviews!
I've Been Doing This a LONG Time....
I started marketing my music on the Internet way back in 1995! Like most musicians still do today, I put up a web
page with some sound samples (*.wav files in those days) and just hoped somebody would find me. My first year online,
I sold just two CDs. I wasn't satisfied with that at all! So I began experimenting with different marketing strategies.
After some failures and a few successes, I began to see more CD sales. I knew I was on to something when I began
selling four or five CDs a week! That gave me the idea to write this book, the first edition of which came out
in November of 1997. I've updated this book at least twice a year ever since!
Since that time, I've continued to build onto my success, and over the last nine years I've expanded my online
music business to include not only sales of my CDs, but books (like this one), sheet music (transcriptions of my
own works), information and advertising. Needless to say, the income generated through these music-related projects
has made a huge impact on my ability to both promote my music and to create more products, like CDs, to sell to
fans.
My
discography now includes eight CDs! I could never have accomplished
that without the additional income generated by my web site!
Full-Time Musician Status!
In November of 2001, I finally achieved a longtime dream: I quit my day job at Symantec Corporation (the makers
of Norton Antivirus and Norton Internet Security) to work in the online music business full-time. Now I have more
time to work on my music and spend with my family. Life has never been better or more fulfilling.
Click here for reader reviews!
Use the Internet to Advance Your Music Career...
YES, you can use the Internet to create a LOT of exposure for your music. YES, you can use the Internet to bring
in additional income to invest right back into your music business. But can the Internet actually advance your
career? The answer, in short, is also, YES!
Just Think About It...
Thousands of people could be hearing your music
every single day. That's what I've been able to achieve. My Live365.com broadcast currently
generates
over 40,000 listening hours per
month. That equates to over
1000 people a day hearing my music!
That translates into sales! And that's just one, single, web
site.
There are many more
great places to promote, sell, and
distribute your music on the Internet.
Hundreds of people could be buying your CDs
. Wouldn't it be nice to sell 5-10 CDs a week from your web site? What about a 50-100 per
month? Success at that level takes a lot of work, but it is possible if you have the determination.
One reader wrote me to say that
after putting my suggestions into practice they sold over 3000 CDs from their web site in 9 months! That's over
300 CDs a month!
Imagine all the contacts you'll get
when your music really starts getting out there. As a direct result of my time online I've gained distribution
overseas and a publishing agreement. On a regular basis I am contacted by independent filmmakers wanting to use
my music (which they discovered online) for their film projects. I am approached all the time about gig opportunities
all across the U.S. from people who found my music online.
Think about how great it will feel
when your fans begin to use the Internet to communicate with you, to tell you how much they love your music. Just
look at
the
email I've received from people at my own personal web site.
It's amazing the impact your music can have on people if they just have the opportunity to hear it! Best of all,
using the Internet, you have the opportunity to develop important
relationships with fans from all over the world. These fans can become an extension of you,
and many of them will
help
you get the word out about your music!
Who Needs a Record Deal?
Many musicians look desperately to be signed by a major record
label.
Perhaps you, yourself have aspirations of "making
it big" in the music business. But let me tell you something. You don't need a major label deal to have a
successful music career. If you are seeking
fame in the music business, then yes, you need the backing of big money. But, if you're
just wanting to do music full-time and be the quintessential artist, that's something you can do
all on your own, and the Internet
can help you reach that goal. I'm living proof of that.
I want to teach other musicians to use the Internet the way I have. Not only to bring in more income, but to gain
significant exposure for your music. In
How to Promote Your Music
Successfully on the Internet, I will show you how to target an
audience most likely to buy your music. I will show you how to convert visitors to your web site into sales, and
how to increase your fan base. I will show you how to sell more CDs, and how and where to distribute your music
online. I will also tell you what not to waste your time and money on. Basically, I'm going to use this book to
pass on pretty much everything I know about marketing music on the Internet. Whatever your end goal is, if it involves
using the Internet to promote your music, this book will help you do that.
If you want to create massive exposure for your music online, sell a lot more CDs and use the Internet to both
generate income and advance your music career - this book is for you. In
How
to Promote Your Music Successfully on the Internet, I takes you
step-by-step through the methods I have used to find a successful music career online. Whether you are just getting
started online, or an experienced marketer, you will benefit from my experience.
And if you're not sure you can trust me, or you fear I have a hidden agenda, just read out the
many testimonials from satisfied readers!
This book delivers the goods.
There is Just No Comparison....
There are two or three competing books out there about marketing
music on the Internet, but only one by an unsigned, indie musician like yourself who actually understands where
you're coming from. This is the only book you need to find success selling your music online. To quote one of our
readers, other books on this subject "dull in comparison" to this one.
"I've read (several popular Internet Music Marketing books
named, but excluded here out of respect for the authors) and more prior to this purchase. They all dull in comparison.
I got more valuable info in your book than all others combined." -
Jeffrey Sanders
"A million thanks to you for your book “How to Promote Your
Music Successfully on the Internet.” In minutes, it answered questions I’d had for weeks...I figure you have saved
me months if not years of trial and error." - John Edmonds
"I am an experienced web surfer...but I never could have imagined that so much more existed out there than
what I already knew. I made so much progress after reading it in the ensuing week that I think that the book saved
me at least 6 months of toil and trouble on the web." -
Spike Spencer
"I am absolutely loving 'How to Promote Your Music Successfully
on the Internet!" I've been looking for exactly the information that you have provided me with, and would
have gladly have paid 10 times what I did for it! I haven't been able to stop reading it all night!" - Tim White
I've poured my heart and soul into this book, not only for you, but for myself.
How
to Promote Your Music Successfully on the Internet is, in a very
real way, a process I've used to write down and archive everything I've ever learned.
Get a Free PDF Update!
One of the benefits of buying my book,
How to Promote Your Music
Successfully on the Internet, is that it's very up to date
. And when you buy the book
for only
$18.95 (PDF) or
$28.95 (hard copy), you
can count on staying up to date! Every person that buys my book via this web site gets a
free PDF update
to the next edition!
It will be emailed to you automatically! You can even, if you wish, buy the current edition of my book and get
lifetime PDF updates
for a
one-time charge of only
$38.95!
Questions?
If you have any about this book or the order process before you buy, please feel free to
write me and ask! Yes, I'm
a real person, and I'm a
click
away.
Yes, It's Guaranteed!
If for ANY reason you are unsatisfied with the book, you may return it for a full refund! But check this out! In
its seven years of publication, after thousands of sales, I've only had two copies returned. That's a pretty good
track record!
Don't
Miss Out! For
under twenty dollars, you'll have
all the information you need to
promote your music online the right
way. No more wasted time and energy!
No more guesswork! You'll have a
workable plan laid out before you.
Isn't that worth $20 bucks?
A Quick Summary...
Among many other things, my book will show you...
Where to begin
when you have nothing. How to start from scratch!
How to build a web site designed to maximize CD sales
How to get your music online. The technical stuff made easy!
How to take credit card orders from your site - in just 15 minutes!
How to optimize your web site for search engines (without
the hype)
How to register your web site with the search engines (without paying a dime!)
How and where to target customers most likely to buy your CDs,
and drive them to your web site
How to build a street team of fans, put them to work, and keep them energized!
How to write your press release and where to send it online to make an impact.
Proven strategies for selling music online. Great ideas just waiting to happen!
Little known marketing secrets that will
easily double your CD sales!
How to turn casual visitors into buying customers
How to build and maintain an email list that will bring you business for years to come!
How
to launch your own Internet radio
station
and use it to attract thousands
of new fans! 10 things to do right now to improve
your Internet sales
The absolute best places to promote, sell and distribute your music online. Very detailed.
What NOT to waste your time and money on! Learn from my mistakes!
How to use advertising to pump cash into your music career. A little success can go a long way.
....and a
HUGE directory of proven resources to help you take you to the next level.
These are just a few of the topics covered in
How to Promote Your
Music Successfully on the Internet.
Order Options...
You can order by
Credit Card
or
PayPal
. Both
options will be made available when you click on the links below. You can also order by
mail.
$18.95 (PDF Document. Save Shipping Costs!)
$28.95 (Print Edition, Shipped to You)
$38.95 (PDF Edition +
Lifetime PDF Updates
)
$48.95 (Print Edition +
Lifetime PDF Updates
)
When you purchase
Lifetime Updates, you receive a copy of the current edition,
plus a new PDF update every time we release a new edition. We have been publishing
at least twice a year since 1997. A free PDF update will be emailed to you for as long as we continue publishing
the book (and as long as we have your correct email address!)
I Respect Your Privacy!
All the information you provide during the online order process is completely confidential. I won't give your information
out to anyone! Not only that, I won't call you or email you or contact you in any way unless I need specific information
to fulfill your order. I will, of course, email you the information regarding your free PDF update! But aside from
that, you're not signing up for any mailing list when you buy my book! If you
want to subscribe to my newsletter, you can do so
here. But that's a whole different
process.
Your Information is Secure!
All the information you provide during the online order process is protected by an SSL secured server. Your credit
card information is encrypted to such a degree that even I can't see it!
Reviews by the Experts...
"Sometimes, every great once in a while, a book comes along and just takes you by surprise. What you expect
to be a mundane, albeit educational experience can make you sit up and take notice if you're not careful. This
was the case when I read "How to Promote Your Music Successfully on the Internet" by David Nevue. Attention
indie artists – if you don't know how to promote your music on the Internet, this is the book for you. For those
of you who think you know how to promote your music on the Internet, get this book anyway – I promise you'll learn
things you did not know."
- Michele Wilson-Morris, MusicDish
"Author David Nevue has created a direct and easy to
understand roadmap for marketing your music on the world wide web. This book contains fundamentals that major artists,
as well as those on independent labels, should read and absorb....David goes to the heart of the matter: Music
Marketing Strategies That Bring Results!...It is a very well rounded catalogue of ideas, and the serious musician
will find it an excellent starting point. Nevue's practical guide will get you thinking beyond the immediate gratification
of hearing your song played a few times on Internet radio, to the more substantial art of selling records via the
Internet."
- Joe Viglione, for
AllMusic.com
"The #1 thing that impresses me about this book? It's
constantly being updated - and considering the changing state of the net - where a month can often equate to a
year in 'real time', that's a good thing to know...I found the publication very easy to read. David takes you into
the world of cyberspace right from the beginning - telling you what you'll need to get started, information on
web hosting, domain names, what tools you can use to start making your own killer site - and takes you through
to the end where he talks about how to get targeted viewers for your completed web site, how to use your offline
material to promote your online presence, etc. The Quick Reference guide at the back of the book would be worth
the price of the publication itself, all on its own. In short, I will definitely be using this as a reference myself."
- Jodi Krangle, for
The
Muse's Muse
"Coming across the 'musicbizacademy.com' website was
one big find, but once there, finding their excellent study on selling and promoting music on the Internet was
the best discovery of the year. As far as I know no one has such an up-to-date and accurate description of what
it takes to be a cyber marketing expert. The best money I ever spent!"
- Christopher Knab - FourFront Media and Music
"David Nevue has clearly spent a lot of time over the
past eight years marketing his music on the Internet. In
How to
Promote Your Music Successfully on the Internet, he shares what
he has learned. The result is the finest book on Internet marketing I have read so far....If you're interested
in promoting your music online, or you have tried to but with limited results, by all means buy this book. You
won't find any "get rich quick" schemes here. Nevue's methods require plenty of time and effort. What
you will find in abundance is useful and - better yet - tested advice."
- Steve Moss, for Tunesmith Monthly
"Almost immediately (the first page after the Table Of Contents) we see the question 'Will You Make Millions?'
The answer following the question is refreshing in this jaded world of get-rich-quick-schemes and scams . . . 'The
Internet is not a shortcut to success, it's simply another tool, and one that can be very effective in the hands
of someone who knows how to use it.' The author is up-front with the reality of Internet self-promotion and that
is commendable. The rest of the book is filled with very useful information, including current links to the various
tools and research that is used. I tested every single link in the book and every one was exactly what the author
said it was. This, in itself, is quite unusual and again, commendable....I will give my personal guarantee that
if you follow the plan this book lays down, you will do exactly as the title indicates and successfully promote
your music on the Internet. I heartily endorse this book as the best manual on Internet self-promotion that I've
read to date."
- Jef Peace, for
Peacework
Music
"It gets two big thumbs up!...If you want to put your music
on the Internet and sell CDs you're going to need great advice, application and dedication....that's where David
Nevue's book 'How to successfully promote your music on the Internet' comes in. This spiral-bound tome will set
you straight and provide you with a lot of the basic techniques needed to set up band website, promote it and sell
CDs. Sure, you have to add the sweat and the toil, but you really won't pick up the information and advice contained
in this book in an afternoon's surfing on a few websites. There are years of experience and lessons contained within
the chapters of the book. Take notice of them. As the author says himself, making a dollar out of putting your
music on the web takes a lot of effort and dedication. And I can promise you that he's telling the truth.
- Geoff Nicholson, for
Shareware
Music Machine
"David Nevue has taken his years of music Internet marketing experience and put together a fantastic resource
in "How to Promote Your Music Successfully on the Internet." The book has some brilliant tips I've missed:
Newscasting, cross-selling strategies, contests and sweepstakes (something I implemented on my band's website after
reading this book, I have nearly 200 new newsletter subscribers in one months time), referrals, collaborations,
coupons, newsletters, press releases, samplers... Man, the book is packed! David has compiled more than a "Guide
to Effective Music Promotion". He's compiled a book on innovative music marketing, the most up-to-date resource
available for promoting your band. Order it. You'll see."
- Marc Gunn, for
The
Bards Crier
The Contents in Detail....
First Things First - Stuff to Read Before You
Start Exploring
A Brief History · Will You Make Millions? ·
Getting Signed · How to Use This Book Effectively · How to Receive Lifetime Updates for This Book
Getting Started: Where to Begin When You Have
Nothing
What
You Need, What it Costs, and How
to Get by with Less! · The ‘Right’
Computer System · A Fast Internet
Service Provider · The Web Browser
War · Finding the Perfect Web Host
· Claim Your Domain · The Pros and
Cons of ‘Free’ Web Hosts · FTP Client
Recommendations · E-mail: Your New
Best Friend
Web Site Design Tips: How to Do It Right From
the Get-Go!
Design
Considerations for the Design-Challenged!
· ‘Do it Yourself’ Web Page Creation
· How to Find Ideas for Your Site
Design · Copyright or Wrong? · How
to Copyright Your Music · Planning
Your Online Press Kit · The Essential
Stuff You Need to Know · Web Graphics:
Get Everything You Need Free! ·
How to Make Your Site ‘Live’ · Advanced
Web Design Considerations · Flash!
Oops, They’re Gone · Death to Frames
· Long Live SSI! · Web Counters:
The Pros and Cons / Stats · CGI,
Forms, Chat, Guestbooks & More
· Web Site Maintenance
MP3, RealAudio and Windows Media: Sound Solutions!
Creating
Sound Samples - The Technical Stuff
Made Easy! · MP3: CyberSound at
its Best · Download or Stream? ·
RealAudio: Fast, Easy, Convenient
· MP3, RealAudio, or Both? · Windows
Media Player and Apple Quicktime
Take Credit Card Orders from Your Web Site -
In 15 Minutes!
Making
the Sale, Taking the Cash! · Accepting
Credit Cards in 15 Minutes or Less
· The Redirect Approach · Plugging
Into E-Commerce · When Sales Exceed
$100/Month · When Sales Exceed $500/Month
· Your Shopping Cart - One Easy,
Inexpensive Solution · Your Merchant
Account - Technology Overview ·
Alternatives to Taking Credit Cards
· Online Checks - Dead on Arrival
· What About PayPal? · Need Recurring
Billing?
Optimizing Your Site for Search Engines - A
Step-By-Step Guide
Preparing
Your Web Site for Search Engine
Registration · Designing Pages Around
Keywords and Phrases · Creepy Crawlies:
Bait for the Spider · Your Page
Title Says it All · Your Relevancy
Rating · Just a Popularity Contest?
· Helping Spiders · Killing Spiders
· Meta Tags: Much Ado About Pretty
Much Nothing · A Keyword to the
Wise · The ‘Spam’-ish Inquisition
· More Meta Tag Tips · Location,
Location, Location · Tagging Your
Images · Link Text: Get Specific
· The ‘Exclusion’ Clause · Humans
and Hybrids
Search Engine Registration - Making the Most
of Search Engine Chaos!
Search
Engines - The Changing Landscape
· The End of ‘Free’ Search Submission
· Paid Submission vs. Paid Placement
· Should You Pay for a Pro? · ‘Easy’
Search Engine Registration Tools
· The Search Engines That Really
Matter · Testing and Resubmitting
Your Keywords · Other Recommended
Reading
Targeting Your Customers to the Max!
Pick
Your Target and Aim Carefully! ·
Voices from the Past · Getting the
Word Out! · Newsletters: Making
Contact · Put Your Fans to Work
· Targeting New Customers · Time
for a Chat? · ‘Group’ Dynamics ·
Targeting by Site · Newscasting
- Riding the Wave of Pop Culture
· Divide and Conquer! · The Power
of Words - What You Know Can Sell
Your Music! · Free Content for Your
Web Site · Customer Referrals ·
Targeted Link Partnerships · Maintaining
the Sales Machine · Get the Hits
That Count!
Your Internet Press Release - How to Write It
and Where to Send It
Making Noise About Your Web Site! · How to Write A Press Release
Proven Strategies For Selling Your Music
How
to Turn Your Visitors Into Dollars
· Limit Your Visitors Options ·
Music to Their Ears · Win a Free
CD! · One Thing NOT to Advertise
· Try Before You Buy! · The ‘Sampler’
Effect · The One-Two Punch: Combining
Samplers and Coupons · Sampler Cassettes
and CDs · Have I Got a Deal for
You · Free Bonus Offer! · Fear is
the Mind-Killer (and a Sales Killer
too!) · Damaged Goods or Best Buys?
· Turn Your Visitors Into Long-Term
Customers · Get Friendly! · Making
Your Fans Your Closest Allies
How
to Build a Powerful (and Effective!)
Mailing List Many
Lists, One Goal · Tools of the Trade
· E-Mail Confirmations = Missed
Opportunities · Pop-Ups: Overused
or Misunderstood?
10 Things to Do Right Now to Improve Your Internet
Sales!
The Best Places to Promote, Sell and Distribute Your Music Online
Targeting
through Product Placement · A Thousand
Points of Light · Setting Up Shop
· The #1 Place to Promote, Sell
and Distribute Your Music · Number
Two to Number Ten · Beyond the Top
Ten
Internet
Radio: Tuning In to More Exposure
Can
You Hear Me Now? · Where to Find
Independent Webcasters · Setting
Up Your Own Radio Station · How
I Play to 30,000 People a Month
Dead Ends, Money Pits and Time Wasters!
Marketing
Strategies That Fall Flat! · Banner
Ads and Banner Exchange Services
· E-mail (Spam) Services · Free-for-All
Links · Newsgroups · Music Collaborations
· Joint Sampler Projects
How to Use Advertising to Pump Cash Into Your
Music Career!
Bonus
Checks for Great Performance! ·
Less is More · Pay-Per-Click, Thousand,
or Commission? · Targeting Your
Advertising · Banner Advertising:
Everything You Need to Know · Affiliate
Programs - The New Wave in Advertising
· Testing and Marketing Your Affiliate
Programs · Two Secrets to Successful
Advertising · Successful Affiliate
Programs
Internet Resources for the Independent Musician
General
Resources for Musicians · Major
and Independent Record Labels ·
Talent Agencies and Music Promotion
Services · Products and Services
for Musicians · Promotional Merchandise
and Gimmicks · Musician How-To’s,
Tutorials, and Music Business Tips
· Musician Communities · Compact
Disc Manufacturers · Graphic and
Web Design Services · Music Law
& Copyright Resources
Quick Reference Guide
How to Promote Your Music Successfully on the Internet!
PDF
$18.95 |
Hard Copy
$28.95 (+ S&H)
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